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Beauty, Branding & Business



At Beautiful Potential, our mission is to bring out the confidence in the women that we serve. Our unique business model incorporates beauty, branding and business coaching. We specialize in photo ready hair styles and make-overs.  Clients have the convenience to walk right over from our beauty boutique to our photography and video studio with their "camera ready confidence" for their photoshoots. We have selected items onsite to purchase for your photoshoot, or you can order from our online boutique and be ready for you next visit! 

In addition, we offer coaching and business consulting services to add value to the women we serve. Through our branding services, we create attractive visuals for our clients to grow their brand. In our coaching programs, clients can get training and coaching that will equip them with the skills to reach their beauti-FULL POTENTIAL!

We are also excited to announce that we will be launching our online beauty, branding & business school. Stay tuned for more info! 


With over sixty years of combined experience in beauty, branding & business development, our team brings out the beauty in our clients - online and offline!

Beautiful Potential provides a unique business model combining beauty, branding, business coaching and consulting services. 

With our customized photo-ready hair and make up services, we bring out the beauty and confidence in the women that serve. At our one stop shop onsite photo studio, our clients can step right over to take professional shoots, glamour shots, modeling photos, or just for fun shoots! 

Visual branding is what brings your brand to life!


For our business clients, we collaborate one-on-one to create beautifully designed visual identities, print collateral, and websites to help you elevate your marketing. Our studio is also a multi-purpose room that can be used to record promotional video shoots or you can go LIVE with confidence. We set up equipment, lighting and sound for your convenience. 

Online school Coming SOON! We will be offering training courses in beauty, branding & business development. Stay tuned for more details. 

We bring out the beauty in our clients - both online and offline. Please feel free to get in touch with questions! (224)245-9577


As an entrepreneur, you are your brand. Running a business is hard enough, but learning to look and feel your best can be a game changer!! Confidence is the key to success and when you have a team to help you learn how to showcase your natural talents, you become limitless!! That’s what Laura and Asia provide, the ability to tap into what you already have and maximize your unique beauty so you can reach your potential!!!! Thank you, you gave me exactly what I needed ♥️♥️♥️

- Amelia S

I had passion for a business but felt lost where to start. Laura and the team at Beautiful Potential are amazing!!! They helped me get clear about my vision, did a make over and photo shoot for advertising that boosted my confidence and helped me put together a plan for success. With Laura as my business coach and the team at Beautiful Potential helping me feel confident...I feel like I can Conquer the word!!

- Danielle Brown

I worked with Laura in the same company and she is an amazing coach, she helped our team achieve all of our goals. She is very knowledgeable and has a lot of strategies to support a business and grow it, she takes the right approach with a lot of energy and positivity. I would encourage people to visit her website and see all the great business ideas she has to offer.

- Ana Gomez

Laura also handled designing our website and business cards. I am very impressed with all the services they have under one roof. They also offer great marketing packages for all of us business owners. Give Laura a call and see how she can help you grow personally and professionally! If you need an example of her work, check out and you can see her web designing skills and professional headshot pics in action!

- Sabrina M.

75 Market Street, Suite 21, Elgin, Illinois 60123 I United States

Main: 1 (877) 630-2328 I Salon: 1 (224) 245-9577 I Email: