With over sixty years of combined experience in beauty, branding & business development, we bring out the beauty in you - online and offline!


Beautiful Potential provides a unique business model which incorporates beauty, branding, and business services to help elevate confidence, skills, and knowledge in the women that we serve.


  • Beauty Salon & Media Studio: Our onsite location incorporates a salon and media center where we provide photography, video, & branding services. 

  • Business Coaching: Our coaching programs help you get clarity on your vision and we partner with your to help you bring that to life.

  • Online Beauty, Branding & Business School: We are also excited to announce that we have taken our business online! Branding & Business courses are available for purchase. Our Beauty classes will be launching soon, stay tuned for more updates!

  • Stay tuned for more info or subscribe to our mailing list to get updates on classes, FREE resources & promotional offers.

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We Help YOU

Grow YOUR Personal & Business Brand

We are dedicated to helping you grow your brand and equip you with lifelong success skills to keep up with your competition in this busy world.  

Online School Designed For Your Success

Our beauty, branding & business courses are strategically selected to give you the most up to date skills to succeed.


A Community Of Like-Minded Women

We are a community of women helping women and that celebrate culture & diversity.


As an entrepreneur, you are your brand. Running a business is hard enough, but learning to look and feel your best can be a game changer!! Confidence is the key to success and when you have a team to help you learn how to showcase your natural talents, you become limitless!! That’s what Laura and Asia provide, the ability to tap into what you already have and maximize your unique beauty so you can reach your potential!!!! Thank you, you gave me exactly what I needed ♥️♥️♥️

- Amelia S

I had passion for a business but felt lost where to start. Laura and the team at Beautiful Potential are amazing!!! They helped me get clear about my vision, did a make over and photo shoot for advertising that boosted my confidence and helped me put together a plan for success. With Laura as my business coach and the team at Beautiful Potential helping me feel confident...I feel like I can Conquer the word!!

- Danielle Brown

I worked with Laura in the same company and she is an amazing coach, she helped our team achieve all of our goals. She is very knowledgeable and has a lot of strategies to support a business and grow it, she takes the right approach with a lot of energy and positivity. I would encourage people to visit her website and see all the great business ideas she has to offer.

- Ana Gomez

Laura also handled designing our website and business cards. I am very impressed with all the services they have under one roof. They also offer great marketing packages for all of us business owners. Give Laura a call and see how she can help you grow personally and professionally! If you need an example of her work, check out stonecatcherscounseling.com and you can see her web designing skills and professional headshot pics in action!

- Sabrina M.

75 Market Street, Suite 21, Elgin, Illinois 60123 I United States

Main: 1 (877) 630-2328 I Salon: 1 (224) 245-9577 I Email: Info@beautifulpotential.com